Lead form builder to convert visitors to leads
Whether you need sign-up forms, questionnaires, lead magnets, or anything else, our form builder tool helps you frictionlessly gather the right data and start turning it into revenue.
Set the stage for personalized customer experiences
To build effective marketing campaigns, you need to understand your audience. Our form builder makes it easier than ever to ask the important questions – and get the answers you need.
Effortlessly create and embed forms across your ActiveCampaign landing pages and your own sites. We help you get the info you need to grow without disrupting the user journey.
Make a great first impression
Build on your campaign’s momentum and use the data you’ve gathered from forms to trigger the next stage of your marketing and sales engagement right away.
Start an automation
Start a welcome series. Or deliver a lead magnet. Don’t wait to nurture your contacts.
Add a tag
Track where leads come from and what they’re interested in. Segment your contacts right away.
Notify your team
Send your team a notification to follow up with high-value leads.
Add to lists or deals
Keep your contacts organized by adding them to multiple lists or deals.
Choose the best form for your user experience
Different pages work best with different types of forms. Choose from four form types to remove friction and convert more visitors into contacts.
Inline form
Seamlessly embed your customized forms into your web pages for frictionless sign-ups.
Floating box
Build and personalize a floating box that sits in the corner of your web experience.
Modal pop-up
Create on-brand pop-ups to highlight new services, offers, and discounts.
Floating bar
Add a persistent bar at the bottom of your site to gather data and direct people to sign up.
Marketing Segmentation
Send the right content to the right people
Don’t just send emails, send the right emails. Make sure your contacts get personalized content based on hundreds of different factors.
Email Marketing Software
Build better campaigns
Build, send, automate, and track personalized email marketing campaigns to grow your business.
Dynamic Content Marketing
Let AI
ActiveCampaign's dynamic content feature chooses the best media and information to show to your leads based on past behavior. Don't just send one email to everyone, send the best emails to everyone
Sales CRM Database
Connect sales & marketing
Connect your marketing and sales teams with ActiveCampaign's fully integrated sales CRM. You can follow users from when they become a lead to well after converting.
Forms fit right into your marketing strategy
Here are just a few of the practical ways you can use forms today to start growing your business and driving results.
Discover more about your audience
Collect a visitor’s demographic data, preferences, and more through standard and custom fields, and automatically kickoff follow-up actions across email, CRM, and other channels.
Build unique customer profiles
Populate contact records with information that offers a complete, detailed history of how each customer interacts with your business across all channels, services, and products.
Show forms at the right time
Convert more website visitors by displaying forms when they’re most likely to share info, based on their behaviors and interests.
Add new forms to your website in just a few clicks
Whether you’re adding a form to an ActiveCampaign landing page or you use a third party, embed your forms across your website in a matter of minutes.
Segmentation
Sort and tag contacts and use your data to build more relevant user journeys for every customer.
Email Marketing
Build, send, automate, and track personalized email marketing campaigns to grow your business.
Dynamic Content
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.
CRM
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Frequently Asked Questions
What is an email list?
An email list is eseentially your rolodex in digital marketing. You can create several lists based products, marketing campaigns, and really anything you cank think of. Using a marketing automation tool like ActiveCampaign is a great way to make sure all your email lists are getting the content they need.
How can you grow your email list?
The simple way to grow your email list is using forms, which you can put on your website and across your digital marketing efforts. Try to use incentives like insider info, coupons, and exclusive events to entice people to sign up.
What is lead generation?
Lead generation is primarily another way to say “grow your email list.” Whether you classify an email contact as a lead or not, you can use inbnound marketing (blogs, social media, SEO efforts) to bring in new customers to your website an obtaining their contact information.
Why is lead generation important?
To put it simply, lead generation is the only way you can grow your business. While bringing back returning customers is great, your business risks standing still or even shrinking if you’re if you’re not actively trying to obtain more leads.
