You have the perfect offer, a clear call to action, and a sleek design. But when it comes time to write the email, you’re stuck. Again.
Email writing is one of those tasks that feels deceptively simple until you're staring at a blank page, trying to come up with a subject line that doesn't sound like spam or opening lines that won’t immediately get deleted. It’s time-consuming, repetitive, and weirdly stressful, especially when you’re juggling everything else.
But the good news is that AI is changing that. And not in the scary, replace-your-job kind of way—but in the "finally, a writing partner who gets it" kind of way.
In this article, we’ll explore how AI email writing tools are taking the pressure off and giving your marketing a faster way to send great emails without sacrificing your brand voice or your results.
Why email writing changed (and what’s working now)
Writing a great marketing email used to mean either spending hours crafting the perfect message or relying on a recycled template that worked in the past. And while tools like templates, swipe files, and copy formulas helped speed things up, they rarely solved the deeper issue: writing is hard, especially when you’re doing it at scale.
Now, with more content being sent out across more channels, the pressure to write faster and more personalized emails has only grown. But your time hasn’t.
That’s where generative AI steps in.
Tools like GPT help you go from blinking cursors to full drafts in seconds. And while that shift raised plenty of questions about authenticity, originality, and trust, one thing became clear: AI isn’t here to take your place. It’s here to help you move faster without burning out.
AI email writers are not just for generating a few lines of copy—they’re built to support you within your existing workflow. They learn your tone, adapt to your brand, and help you focus less on what to say and more on how you say it.
Why writing good emails is still hard
Despite the explosion of tools and templates, writing a genuinely good email is still a challenge.
Sure, it’s “just email,” but expectations have never been higher. Readers want personality, value, and clarity—and they want it now. Meanwhile, you’re staring at a blinking cursor, trying to turn a vague idea into a compelling message that lands in an overcrowded inbox.
Here’s why it’s still a struggle:
- Writer’s block is real: Especially when you’re staring at a blank screen for the fifth campaign in a row. Starting fresh every time can drain your creative energy.
- Templates can feel stale: Many pre-built templates don’t reflect your brand’s voice or audience. They’re either too generic or too outdated to be useful.
- It’s hard to stay on brand: Whether it’s voice, tone, or design, consistency is tough to maintain across campaigns, especially if more than one person is writing.
- Tone is tricky: Are you being helpful or salesy? Clear or robotic? Getting your message across while sounding human is harder than it looks.
- The rules keep shifting: What worked last year might now hurt your deliverability or engagement rates, especially as inboxes get smarter and spam filters get stricter.
- You’re juggling a million things: Writing emails is often one small part of a much larger to-do list. When time is tight, quality usually takes a hit.
Even marketers who love writing admit it’s not always easy. And for those who don’t, it can feel like an endless loop of pressure, performance, and a rush to hit the send button. In fact, 33% of marketing leaders say creating high-quality content is one of their biggest challenges, showing just how common this struggle really is.
That’s exactly where the right kind of AI can help—not by replacing your voice, but by giving you a running start.
Meet Jake
Jake is a fictional marketer whose experience reflects the reality for many growing brands today.
He runs marketing at a mid-sized outdoor gear brand. He wears a lot of hats: writing emails, managing product launches, juggling deadlines, and lately, it’s been wearing him down.
Most weeks, email writing felt like a time sink. He reused old templates more than he’d like to admit, struggled with subject lines, and often second-guessed whether he was actually capturing the brand’s voice. The worst part? He knew email could perform better, but he just didn’t have time to start from scratch every time.
What an AI email writer can do for you
Let’s be honest, most of us aren’t looking for a robot to write their emails from scratch. What they want is a smarter, faster way to get unstuck, stay on brand, and send emails that connect.
That’s where AI email writers shine. They’re not here to replace your creativity—they help jumpstart it. Whether you’re staring at a blank screen, struggling to land on the right message, or fine-tuning the tone, AI gives you a running start. Generate ideas, shape your first draft, then tweak and polish with confidence.
Here’s what the right AI writer can help you do.
Draft faster with prompts or suggestions
AI tools can give you a jump start by offering a rough draft or suggesting phrasing based on your goals.
If you’re:
- Not sure how to start: AI can generate an intro paragraph based on your campaign goal.
- Unsure how to transition between sections: It can help with flow and structure.
- Need to shorten or expand something: That’s a two-second fix.
That alone can cut your writing time in half and make it easier to shift from coming up with an idea to hitting send. It’s like having a second set of hands, without needing a second person.
Brainstorm better subject lines
Subject lines are high stakes. If they don’t land, the rest of the email might as well not exist.
AI tools can help you brainstorm subject lines that:
- Align with your tone and message
- Use proven formulas to improve open rates
- Offer variants for A/B testing
Instead of second-guessing whether “Don’t miss this deal” is good enough, you’ll have polished options ready to go in seconds.
Start with on-brand copy, every time
Staying on-brand is tough, especially if you’re part of a small team, switching between different campaigns, or just having an off day.
With AI tools that understand your brand voice and preferences, you can generate emails that sound like you from the first line. No more rewriting to fit your tone, just a smoother creative process from the start.
Pro tip: ActiveCampaign’s AI Brand Kit makes staying on-brand even easier. Set your brand colors, logo, and a detailed company description once, and your AI-generated emails will reflect your unique identity from the first draft.
Personalize without the context-switching
Personalization is essential, but manually adding merge tags, adjusting tone, or swapping in dynamic content can slow everything down.
With AI built into your email workflow, you can:
- Automatically apply merge tags like %FIRSTNAME% or %COMPANY%
- Adjust CTAs and content based on your recipient’s data
- Created detailed automation workflows for follow-up emails
You write once. AI handles the rest.
Streamline your entire email workflow
One of the biggest benefits is less time switching between tools.
In the past, writing a single email meant bouncing between:
- A doc to write the draft
- A brand guide or style checklist
- A platform to paste it all into
- And maybe an AI tool on the side
With a good AI email writer, it’s all in one place. You write, personalize, and format your email without leaving your campaign builder. That means fewer tabs, less copy and pasting, and a smoother path to hitting that send button.
When you zoom out, it’s not just about writing faster; it’s about removing the friction that makes email harder than it needs to be.
Up next, let’s see what this actually looks like in action.
Jake discovers AI email writers
After yet another late-night send that felt just okay, Jake decided to give AI a try. He wasn’t looking for a robot to do his job, just something to take the edge off the blank page.
When he opened ActiveCampaign’s AI content generator for the first time, a few things immediately clicked:
- It generates three drafts based on simple prompts like “launching a new eco-friendly tent”
- The output didn’t feel generic—it felt usable, editable, and surprisingly on brand
- It was simple to provide feedback and generate new drafts if the first draft wasn’t perfect
With just a few words, Jake had his email’s copy ready to go:
Jakes prompt: Write an email announcing our new eco-friendly tent. Fun, friendly tone.
ActiveCampaign’s output: Hey Adventurers! 🏕️ Get ready to revolutionize your outdoor experience with our brand-new EcoNest Tent – the greenest way to camp that'll make Mother Nature give you a high-five! We've cracked the code on creating a shelter that's not just a temporary home in the wilderness, but a statement of environmental responsibility. Imagine pitching a tent that's as kind to the planet as your camping trip is to your soul – that's the magic we've woven into every fiber of the EcoNest.
With a bit of polishing up and editing, writing emails felt manageable again for the first time in a while.
Put AI to work with ActiveCampaign’s email writer
The AI email writer in ActiveCampaign, known as the AI Content Generator, is designed to help you convey your message faster, clearer, and more on-brand than ever. Whether you’re staring at a blank screen or just need help polishing your draft, it works right inside the email editor to generate content, suggest edits, and personalize your message in real time.
It’s not just about generating words, it’s about generating better words. Since it’s integrated into your email workflow, there’s no need to bounce between tools or worry about pasting in off-brand language.
See ActiveCampaign’s AI email writer in action
Writing polished, on-brand emails shouldn’t slow you down. With ActiveCampaign’s AI content generator you can create high-quality content directly inside the platform—no jumping between apps, no starting from scratch.
Here’s how it works:
Step 1: Create or open a campaign
Click “Create a Campaign” from the Campaigns page, or open a draft you want to improve.
Step 2: Open the email designer
After filling in your campaign basics, such as the subject line and list, select “Create with email designer.”
Step 3: Add a prompt
In any text block, enter a short description under “What is this text about?” to guide the AI.
Step 4: Choose a draft
The AI email writer generates three versions based on your prompt. Pick the one you like best.
Step 4a: Refine, if needed
Not quite right? Type quick feedback or select options like “shorter” or “change tone” to generate fresh ideas.
Step 5: Insert and send
Click “Use this content” to add it to your email. Make final edits if needed—then you’re ready to go.
Pro tip: The AI content generator is perfect for fresh starts or giving new life to old campaigns.
With the AI email writer, you don’t just save time—you unlock a faster, smarter way to create emails that connect. Whether you need a quick draft or a campaign-ready message, it’s all just a click away.
Write smarter, not harder
With the right tools—like ActiveCampaign’s AI email writer—you can streamline the entire process from brainstorm to send.
AI tools help you work smarter, stay on brand, and focus more on connecting with your audience. The blank page doesn’t stand a chance.
Jake puts it into practice
Jake used ActiveCampaign’s AI Content Generator to prep a new product launch campaign. What normally took him two hours was done in twenty minutes. He tweaked a few sentences, added merge tags for personalization, and was ready to schedule.
That launch ended up outperforming previous sends by 22%. But more than anything, Jake felt like he once again had space to brainstorm, refine, and actually think like a marketer.
In the end, he's still writing—just not starting from zero anymore. The AI content generator gives him a running start, and that can make all the difference.
Ready to write faster, easier, and on-brand?
You don’t need to be a seasoned copywriter or spend hours perfecting your next email. With ActiveCampaign’s AI email writer, you can brainstorm, draft, personalize, and send all in one tool.
Start your 14-day free trial today and see how simple it can be to write a great email.
